Decentralising our food system. Together.

DECENT brings independent food enterprises together to coordinate for a resilient food system in a rapidly changing world.

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Independent businesses. Shared infrastructure.

OooobyLinked.FarmPodVeritasBEUKKFryd

Representing

3,000 farms
€200m trade
5 countries

The opportunity

€300bn

The EU has over 8 million family farms and over 200,000 small-scale food and drink makers. Together they generate more than €300 billion a year in output and sales.

Imagine the impact of coordinating and harnessing this sector to fill the food system resilience and security gap.

Three big problems

Fragmentation

Independent and small-scale food producers lack the coordination capacity needed to serve the mainstream market.

Invisibility

The decentralised food sector is largely invisible to the mainstream market because independent operators have limited market presence.

Disenfranchisement

Small-scale producers are also pushed out of mainstream supply chains due to prohibitive compliance and transaction costs.

Our three pillar solution

DECENT Alliance

to combine experience

A non-profit that brings food enterprises together to share knowledge, identify common needs and develop projects that benefit the wider ecosystem.

DECENT Brand

for a collective voice

A unifying brand that represents the stories, values, and benefits of the independent food sector to generate demand for decentralised food.

DECENT Index

for common infrastructure

A steward owned index of supply and demand across the decentralised food ecosystem, standardised so that people and agents can discover and transact.

Find your place in DECENT.

We’re opening conversations with organisations that share our ambition and want to explore a practical role.

Funding

Fund the foundations.

For funders interested in food system resilience and supporting small-scale ecological production. Explore the vision, development priorities and potential for impact at scale.

Discuss funding options
Membership

Join the alliance.

For enterprises, researchers and policy shapers in the food sector. Connect with peers to share knowledge, networks and digital infrastructure. Discreet membership. No strings.

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Pilots

Help shape the pilots.

For producers, fulfillment partners and buyers. Bring real-world opportunities and challenges for us to help build the solutions to give you more business with less work.

Discuss a pilot

Leadership

Pete Russell

Pete Russell

Pete has over 20 years of food system experience across most aspects of the food industry, including founding Ooooby, UK’s leading digital platform for small-scale farmers.

LinkedIn
Laurence Claerhout
Photo © Koen Keppens

Laurence Claerhout

Laurence has worked in executive roles over the past 25 years and founded Linked.Farm 10 years ago. Linked.Farm facilitates B2B and B2C trade directly from small farms and food hubs in Belgium.

LinkedIn
Natalia Valle Aguirre

Natalia Valle Aguirre

Natalia has deep experience in the local and organic food sector, including as co-founder of Plant on Demand, an all-in-one SaaS platform built to help organic farmers digitise their operations.

LinkedIn

Backed by

Laudes FoundationSocial Capital FoundationEnnismore Foundation

A good partnership starts
with a conversation.

Whether you’re ready to get involved or simply want to understand more, we’d welcome hearing from you.

Funding · Membership · Pilots

Tell us about your organisation and what interests you about DECENT. We can share more information and explore the right next step together.

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Sources for the €300bn estimate

  1. Eurostat, family farms in the 2020 census: 93% of EU farms are family farms, and they produce about 56% of farm output.
  2. Eurostat, farms and farmland in the EU: 8.8 million farms in 2023.
  3. Eurostat, family farming in the EU: the older, more cautious figure of about 47% of output from family farms.
  4. Eurostat, EU farm output 2024: €531.9 billion.
  5. Eurostat business statistics by company size: food and drink makers broken down by number of staff, including those under 50.
  6. FoodDrinkEurope Data & Trends 2026: cross-check of about 309,000 food and drink companies, 99% of them small and medium-sized.